Privacy Policy

Last updated: April 2026

This Privacy Policy explains how Patrick Morris Photo ("we", "us", or "our") collects, uses, and protects information you provide when you visit or make a purchase from this website. By using this site you agree to the practices described below.

1. Information We Collect

Information you provide directly

When you place an order or contact us we may collect:

• Your name, email address, and shipping/billing address
• Payment information (processed securely by our payment provider — we never store card details)
• Messages you send us via the contact form

Information collected automatically

When you browse the site we collect standard server log data including your IP address, browser type, referring URL, and pages visited. We also use third-party analytics services (described below) that collect browsing behavior data automatically.

2. How We Use Your Information

• To fulfil and ship your order, and send order confirmation and tracking updates
• To respond to enquiries and provide customer support
• To improve the site and understand how visitors use it
• To comply with legal obligations (e.g. tax record-keeping)

We do not use your information for automated profiling or sell it to third parties for marketing purposes.

3. Sharing Your Information

We share personal data only where necessary to deliver our service or operate the site:

• Payment processors — to securely handle transactions (e.g. Stripe). They are bound by their own privacy policies and PCI-DSS requirements.
• Shipping carriers — your name and delivery address are passed to the carrier to fulfil your order.
• Print fulfilment partners — where applicable, order details are shared with our print lab to produce your order.
• Google Analytics — we use Google Analytics 4 to understand site traffic and visitor behavior. Google may collect your IP address and browsing activity on this site. See Google's Privacy Policy.
• Microsoft Clarity — we use Microsoft Clarity to record anonymized session replays and generate heatmaps of how visitors interact with the site. Clarity may collect mouse movements, clicks, and scroll behavior. See Microsoft's Privacy Statement.
• Meta (Facebook) — we use the Meta Pixel to measure site visits and build advertising audiences on Facebook and Instagram. Meta may associate this data with your Facebook account if you are logged in. See Meta's Privacy Policy.

We will not sell, rent, or trade your personal information to any third party beyond the service providers listed above.

4. Cookies

This site uses cookies for the following purposes:

• Session cookies — to maintain your shopping cart and login state. These are deleted when you close your browser.
• Google Analytics cookies (_ga, _ga_*) — persist for up to 2 years and help Google Analytics distinguish unique visitors and sessions.
• Microsoft Clarity cookies — used to associate session recordings with visits; retained for up to 1 year.
• Meta Pixel cookies (_fbp) — set by Meta to identify browsers for ad delivery and measurement; retained for up to 90 days.

You can disable cookies in your browser settings, or opt out of interest-based advertising via aboutads.info. Disabling all cookies may prevent the shopping cart and checkout from functioning correctly.

5. Data Retention

Order records are retained for up to 7 years to comply with applicable tax and accounting laws. Contact form submissions are retained for as long as necessary to resolve your enquiry, and then deleted. You may request deletion of your personal data at any time (see Your Rights below), subject to any legal retention requirements.

6. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All payment transactions are encrypted via SSL/TLS and processed through our payment provider's secure infrastructure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention obligations)
• Object to or restrict certain processing of your data

To exercise any of these rights, please contact us and we will respond within 30 days.

8. Third-Party Links

This site may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.

9. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.